Even the best ideas can be improved. In particular, digitalization is presenting new possibilities which, just a few years ago, were beyond the imagination. One company which is really taking the opportunity to develop an already innovative range of products into a portfolio that will change the face of retailing in the coming years, and help supermarkets fight the threat of internet shopping, is POS TUNING Udo Voßhenrich GmbH & Co. KG, headquartered in Bad Salzuflen in northwest Germany. With a new generation at the helm, the family enterprise is introducing new, technological solutions to its range of renowned point-of-sale products.