In an era of hectic lives, time has become a sacred commodity. For many years, people turned to fast food and ready-made meals to compensate for the time crunch, but today they want to return to the unadulterated flavour of home-cooked dishes made without additives or preservatives. Cooking from scratch is sinfully labourious, however, leaving consumers with a feeling of choosing between time and taste. Saint Jean, based in the Rhône-Alpes region of France, manages to bring together home cooking and time efficiency. Its ready-to-cook French food favourites save consumers time while offering flavour that is nothing less than divine.