A wristwatch is primarily functional in that it is worn to tell the wearer the time. However, something that is worn all the time should also be decorative and bring the wearer pleasure every time they look at it. Creating captivating timepieces is the passion of Pierre Salanitro, CEO of Salanitro SA in Geneva, Switzerland. The company he founded in 1989 has grown to become a trusted partner of the Swiss watch industry, translating the most exquisite designs into beautiful timekeepers that can be worn like a piece of jewellery.