Since the turn of the 20th century, the fame of Italian design has grown to heights of class and sophistication. In the ‘60s and ‘70s, interior design reached the pinnacle of stylishness in Italy, and it was at that time that the phrases ‘Bel Designo’ and ‘Linea Italiana’ were coined. Like in decor and furniture design, Italy has also set trends in the industrial sector, for example with Zanussi’s creative fridges and washing machines or Olivetti’s office and electronic equipment designs. Located in Naturns, Italy, Schweitzer Project Spa not only represents the best of Italian design tradition, but also stands for a concept that covers all aspects of shopfitting from the initial idea to the opening day. Successful projects in various European cities confirm the excellent reputation Schweitzer has gained as one of the few businesses in Europe that are capable of serving both the food and the fashion sector, luxury brands and large retail chains.