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Sláturfélag Suðurland

Publications on european-business
Interview with Steinþór Skúlason, CEO of Sláturfélag Suðurland

Innovation based on tradition made us one of Iceland’s strongest companies

Hardly any other Icelandic firm seems to reconcile tradition and innovation as effectively as Sláturfélag Suðurlands: The company started out as a farmers’ co-operative at the turn of the 20th century and was named one of Iceland’s strongest brands in 2018. Since its founding days, it has played a leading role in Iceland’s meat-processing market and has gone on to become Iceland’s importer for world-famous brands from Barilla to Mars. European Business spoke with Sláturfélag Suðurlands’ CEO Steinþór Skúlason about his unique home market, his favorite product and how a century-old company can continue to be an innovative leader in its field.