When in the 1990s the internet first began to take shape, business life was not aware that this new medium would change its world for good. Today, it is quite a different story with the internet dominating corporate life and success to a great extent. In the Netherlands, theFactor.e was one of the first internet service bureaus. The company was founded in 1995, and since then it has been serving companies for which the internet has become a crucial element of their business performance or part of their day-to-day-activities. Online communication has taken center stage.