In 1928, the first Volvo truck rolled off the production line under the name ‘Model 1’. Since then, the brand has gone from strength to strength. In Germany, Volvo Group Trucks Central Europe GmbH in Ismaning is responsible for the operative business for the brands Volvo Trucks and Renault Trucks. Across Germany it has 140 dealers and service support centers. Managing Director for the company and its approximately 700 employees is Flanders-native Christian Coolsaet. In an interview with European Business, he talked about current developments within the company and the industry as well as his own personal recipe for success.