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Business in The Netherlands


Cutting to the chase: planning for a secure future

‘Our people are at the heart of our business’ – a statement that is often made, but one which is not always supported by actions. No one could accuse the American firm Hypertherm of empty words; all 1,400 employees, or associates, to use the correct Hypertherm terminology, are shareholders of the firm, bringing enormous benefits for both staff and customers. The manufacturer of plasma cutting machines for metal work is represented in the EMEA region by Hypertherm Europe B.V., headquartered in the Netherlands. The subsidiary is responsible for sales of the advanced cutting technology, which is produced exclusively in the United States.


Keen for responsible footwear

Whether for trailblazing the great outdoors or simply running errands, KEEN footwear has mastered the art of active footwear by providing customers with products that bridge the gap between fashion and functionality. Within just 14 years, the KEEN brand has become the fourth-largest outdoor shoe brand in the world while also establishing itself as a leader in corporate social responsibility. The KEEN company’s open and responsive approach to both product development and sustainability initiatives worldwide has since set the standard for good business practices in the age of globalization.


It is our job to improve things

For a multinational like DSM, sustainability is not just a ‘must do’ or mainly linked with financial gain, but it is a business driver that helps boost sustainability and erase malnutrition and global warming. The business unit DSM Resins & Functional Materials is dedicated to ‘Shaping a sustainable coatings future. Together.’ It supports the coating industry with resins that allow for sustainable coating technologies – thus limiting the use of harmful solvents and toxic raw materials, and focusing on reducing carbon footprint where possible.


One with nature

Since prehistoric times, humans have savored the unique flavor of honey. 8,000-year-old cave paintings are the earliest evidence that people have sought after honey’s luscious taste for time immemorial. Throughout millennia, societies worldwide have consistently held honey in the highest regard, incorporating it into all manner of cultural traditions. Inspired by the same properties that captivated the ancients, Meli’s founder, Alberic Florizoone, started what would become one of Europe’s largest family-owned honey companies over 90 years ago. The Meli brand is now a household name for those drawn to nature’s most prized indulgence.


An opportunity is brewing...

Heartland Food Products Group is one of the world’s leading producers and marketers of lowcalorie sweeteners, beverage enhancers, coffee and nutritional beverages for the consumer market. In August 2015, Heartland bought the SPLENDA® Sugar Alternative brand from Johnson & Johnson and set about transforming it from a sweetener brand to a lifestyle brand. At this year’s Anuga trade fair, Heartland is presenting its new SPLENDA® Stevia product line and is launching its new brand Java House.


Fixed to fit

As the demands placed on energy use and building comfort are constantly rising, buildings are becoming more complex with sophisticated installations for plumbing, mechanical services and electrical systems. This is where Walraven B.V. from Mijdrecht in the Netherlands comes in. The company is a fourth-generation enterprise with vast experience in the development of fixings-related solutions. Designed to provide the highest levels of comfort and convenience during assembly and reliability when operational, the company’s products are successfully sold in Europe, the Middle East, Asia, Australia and North America.


Total spare parts solutions

Outsourcing of non-core activities is a growing trend to reduce costs and improve efficiency. In particular, more and more aftersales services are being entrusted to external providers, such as Special Logistic Services BV in the Netherlands. The spare parts logistics specialist offers its customers total supply chain management solutions, including distribution, warehousing and added value services, both nationally and internationally.


Beauty and fashion favourites

Backed by more than 100 years of tradition in the distribution of beauty and fashion accessories, ilmo from Elst, the Netherlands, offers its retail clients a whole selection of products made under its own Bware brand, private labels or licences. The ilmo line comprising internationally renowned brands such as Difrax, Revlon and Deborah Milano complements the offer. At the same time, the company’s ability to provide total solutions is greatly appreciated by its manufacturing partners.


The bottom of the barrel

When petroleum is distilled, different products separate out depending on their weights. Propane, gasoline and jet fuel stay towards the top. Diesel and lubricating oil are below that, and at the bottom is bunker oil, which is less dense than only carbon black and bituminous residue. Bunker oil or bunker fuel is any type of fuel oil used on ships, named so because of where it used to be stored. Bunker fuel is the mainstay of Lukoil Benelux B.V., based in Rotterdam. The company successfully scrapes the bottom of the barrel by supplying bunker and other fuels throughout the Netherlands, Belgium and Luxembourg.


Sign of the times

The urban landscape has a unique visual language that is expressed through street signs and functional street furniture. Each country has its own specific signing language in which fonts, colours and symbols provide a grammatical framework that everyone can recognise and understand. Within the constraints of this language there is still room for individual creativity and, like any language, signing is constantly evolving and changing. One of the leading interpreters of this language is HR Groep B.V. in the Netherlands.