A Little Piece of Happiness with Every Bite

Interview with Andreas Luy, CEO of Argenta Schokoladenmanufaktur GmbH

Bestsellers of the Argenta Range
Bestsellers of the Argenta Range

Chocolate is delicious. It triggers feelings of happiness and activates the reward center in the brain. Chocolate stands for pleasure, for seduction, and sometimes for comfort. The Argenta Schokoladenmanufaktur GmbH from Weißenfels offers chocolaty seductions in a wide variety of variations and price segments.

Argenta's product range includes filled and unfilled chocolate products, as well as foam products. Bestsellers in the lineup are the nougat cones and Brockensplitter, which are especially popular in the East. In addition, the company offers pralines and truffles, also in gift packages. With these, the chocolate experts target the entry-level market, offering good quality at fair prices.

The range is complemented by licensed products such as the Sandmann children's products, Little Red Riding Hood truffles, and the fruity chocolate products of Sinalco. "With these, we specifically target a younger audience," says Managing Director Andreas Luy.

Expansion and new channels

The company's products are distributed through retail chains such as EDEKA, Rewe, or Kaufland, as well as through discounters like Lidl, Netto, Aldi, and others.

Andreas Luy, Managing Director of Argenta Chocolate Factory GmbH
Andreas Luy, Managing Director of Argenta Chocolate Factory GmbH

"Due to our history, we have a particularly strong presence in East Germany," says Managing Director Andreas Luy. "We plan to specifically target the West German regions in the coming period. But foreign countries also offer new sales channels for our traditional products. So far, Argenta has been delivering to many European countries during the seasonal business, even as far as Canada and the USA."

Argenta Sinalco Orange Slices
Fruity chocolate temptations are also part of the product range
Argenta Fruit Moments

Founded over 20 years ago by Wolfgang Dietrich, Argenta has been operating under the umbrella of the United Chocolate Group since 2018, which also includes the brands Schwermer, Rotstern, and Weibler.

"Due to the tense overall economic situation, consumers are currently buying primarily price-oriented," Andreas Luy describes the current market situation. "Trend topics such as organic, vegan, or non-sugar are currently taking a back seat. However, the sometimes dramatic price increases for raw materials are a challenge for us. The price of cocoa is still rising, and the prices of plastics and paper are high. We are working on recyclable solutions to improve our ecological footprint, but on the other hand, it is also our goal to generate the highest possible value. Rising labor costs and the general shortage of skilled workers are additional challenges for our business."

Modernization, Update

For the future, the modernization and update of the brand are top priorities. "The confectionery market is slightly declining overall, but we are confident that we will continue to develop positively in the market in the future," says Andreas Luy. "Especially in the western federal states, we see a lot of potential. Here, we are virtually not present at all."