Trends in interiors come and go, but classic designs, in particular in furniture, have staying power. Some styles just never go out of fashion. Nordic design, synonymous with clean lines and muted colours, is one such genre which remains in constant demand the world over. Renowned Danish manufacturer Fritz Hansen A/S, has a long tradition in producing iconic, Scandinavian-style furniture, which it regularly updates to ensure its portfolio retains a modern twist. European Business spoke with Executive Vice President for Sales & Brand Management Sofie Lindahl-Jessen.