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Robert Bosch Start-Up GmbH

Publications on european-business
Interview with Peter Guse, CEO of Robert Bosch Start-Up GmbH

“We don’t look for hype which is perhaps profitable in the short term”

When start-ups meet large corporates, it is reminiscent of David and Goliath. The differences could hardly be greater, yet they can be beneficial for both. How that can work is clearly demonstrated by Robert Bosch Start-Up GmbH through its platform, grow. European Business spoke with CEO Peter Guse about the role of grow within the Bosch Group, what makes German terms such as ‘Heimat’ so special, and why start-ups are more than just a nice add-on for large concerns.