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Publications on european-business
Interview with Shir Friedman, Co-founder and CCO of SuperMeat

Clean meat? No antibiotics, no contaminants, no arsenic!

Not just meat, but clean meat: SuperMeat, an Israeli start-up based in the country’s hub Tel Aviv, produces meat without animal suffering by growing it in laboratory environments which mimic natural conditions – no different from the circumstances under which cornflakes are made and beer is brewed across the world, argues the company. We spoke with Shir Friedman, one of the firm’s founders, about potential obstacles to the widespread acceptance of this process by the general public and its benefits for the environment and society.