Almost every business owner claims to have a passion for his or her particular line of work. Sometimes, to the uninitiated, the reasons for this enthusiasm are perhaps hard to grasp. In the case of Ankama SAS, however, they are clear to even the most cynical observer. The highly creative French company is a developer of massive multiplayer online role playing games (MMORPG), and its founders and staff alike share a passion for computer games that has led them to create one of the world’s most successful games and subsequently develop a whole universe of related multimedia products.