“I am considered the enfant terrible of the industry,” says Managing Partner Thaddäus Assenmacher with a grin. However, the success of his company ASS Werbe GmbH proves that in the advertising industry, a little crazy is not a bad thing. After all, it is the idea of advertising to attract people’s attention and evoke emotions. And ASS does not do randomly crazy but is highly innovative and not shy about setting new standards in the field of out-of-home advertising.