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Beate Uhse AG

Publications on european-business
Interview with Nicole Schumann, Country Manager Germany of the Beate Uhse AG

The heritage of Beate Uhse

One year ago, Nicola Schumann, aged 35, joined the Hamburg based Beate Uhse concern as Country Manager Germany to bring the company back on track. Over the last few years, the traditional adult and erotic concern which is one of the big names in the industry, kept losing market shares to the increasing number of e-commerce competitors. Nicola Schumann, who used to work for Google, too, is a true expert in online marketing and e-commerce. We talked to her about her motivation to join the company, the strengths of the brand and her future plans for Beate Uhse.