One of the tragedies of the loss of natural habitats caused by the expansion of human influence is that it prevents the discovery of new flora. Plants are not just important from a botanical point of view but also from a medicinal one. Many of the drugs and medical treatments on the market today have their origins in plant-based active ingredients. Cesra Arzneimittel GmbH & Co. KG specializes in the development and distribution of plant-based pharmaceuticals and medical cosmetics that harness the power of nature for good health. European business spoke to its Managing Director and Head of Marketing and Distribution Oliver Diderich about ‘green medicine’.