A decade ago, a group of American entrepreneurs decided to start a craft-beer brewery in northern Iceland, not many kilometers south of the Arctic Circle. The fact that most of the ingredients had to be imported and export routes would be no easier to manage didn’t stop them. They felt certain that the crisp and clean water of the island would be worth it. European Business spoke with Einstök Beer’s managing director Gudjon Gudmundsson about the logistical challenges his company faces, the founders’ and managers’ passion for their entrepreneurial mission, and the best beer style to kick off the new year with.
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Interview with Gudjon Gudmundsson, Managing Director at Einstök Beer