Being a successful player in today’s highly competitive pharmaceutical market - which translates into effective medications - requires a break from traditional drug development approaches. Epitech Group SpA, headquartered in Saccolongo in northern Italy, has become a point of reference in this regard, especially in the neuroscience area. By “thinking outside the box” and putting into practice the motto “Following where nature leads”, this Italian enterprise, with its deductive approach has established significant footholds in niche markets, both nationally and internationally.