eyecandylab

Imagine how it would be if you were able to not just watch your favourite football team play on television but see all of the relevant player statistics at the same time. When Bayern Munich take to the pitch, you can read all about goalkeeper Manuel Neuer’s vital statistics and use that information to score points with family and friends. With Augmented Reality (AR), the Munich-based start-up eyecandylab transforms two-dimensional information into interactive content. European Business spoke to Managing Director and co-founder Robin Sho Moser about how you can bring AR into your own living room, how it can improve the viewing experience and what the future of AR in Germany holds.