Italian leather goods are fancied throughout the whole world. They are known for their impeccable quality, elegant design, unique style and high-quality craftsmanship. However, the once-flourishing industry has witnessed serious issues over the last few years. Fierce competition especially from Asia and Italy’s economic crisis have been challenges faced by companies such as Fabbrica Pelleterie Milano SpA. The Milan-based company has impressively shown how to overcome difficult times successfully – by concentrating on core competences and values, taking risks and being passionate, as President & CEO Beppi Fremder explains.