With around 50,000 inhabitants, the city of Grasse, France, may not seem like a typical capital city. However, it is acknowledged as the world capital of perfumes. As the setting of the novel “Das Parfüm” (“Perfume: The Story of a Murderer”) by Patrick Süskind, the city became known worldwide. Indeed, Grasse is the cradle of many globally leading perfume producers. One of them is the Groupe ARTHES, the French leader in the mass market sector. In the coming years, ARTHES aims to enhance its international market position and open up new markets. Growth through private label production will be another key issue.