In a world of rules and expectations it takes a man of character to break the mould and express his true self. The way he styles his hair, shapes his beard or wears his fabric says a lot about who he really is. Does he simply fit in or does he dare to be different? Does he accept or does he think for himself? Does he follow in footsteps or does he define the path? Isaia & Isaia S.P.A. has been tailoring to men’s sartorial needs since the 1920s with the philosophy to not set rules but help men discover their own style. And now it is famed the world over for doing exactly this by combining Neapolitan tailoring tradition with modern-day fashion.