The boldness to try new things and the belief that anything is possible have laid the foundation for Leader Foods Oy, the number one manufacturer of deluxe snack and protein bars in Finland. Its new protein bar made of crickets is not just a PR stunt but a new way of introducing a nutritious and sustainable source of protein to consumers. Lately, Leader’s new protein snack bar has become another example of the company’s ability to launch products that are healthy and taste good. And it is not just the Finnish consumer who loves Leader bars.