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Meet AB

Publications on european-business

Premium beef, not fast food

To define kebab as a healthy meal option per se would strike a wrong chord it seems, as the European reputation of kebab meat has suffered severe blows by negative headlines on quality and production standards. Meet AB, a Swedish kebab producer based in Linköping, seeks to restore its reputation by processing premium meats only. After a tough start in 1997 and 2002 the company took its time to regain its entrepreneurial strength and set up a new strategy. Since last year, however, it is back with 2,500m² of production space, ready to continue and cater to our cravings for more ethical and healthier fast food.