Like the Medieval minstrels, who were organized in guilds in Germany and crowned “master singers” when they came up with a new, creative song, the MeisterSinger brand unites tradition with new and meaningful elements. MeisterSinger GmbH & Co.KG in Münster, Germany, presented its first single-hand watch at the Baselworld Fair in 2001 and received the coveted iF Design Award for its new Circularis in 2015.