If at first you do not succeed, try, try again, as the old proverb goes. It describes the philosophy of Italian company Me.Ro S.p.A. perfectly. Founded in 1963 by two entrepreneurs, Messrs. Mennucci and Rossi, the product they initially created did not take off, and so, undeterred, they changed direction and put all their efforts into a different technology. The company has subsequently developed into one of the world’s most successful producers of corona treatment systems and induction cap sealing technology, manufacturing secondary machines which are integrated into machine constructors’ systems around the globe.