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Publications on european-business
Interview with Mustafa Khanwala, CEO and Co-Founder of Mishipay

The idea is not skipping the cashier, it is improving the customer experience

Even with Amazon becoming an ever more powerful player in the world of retail, physical stores are here to stay, Mustafa Khanwala is sure. His company Mishipay has created an app which might play a crucial role in the survival of retail as it allows customers to avoid long lines at the check-out counter. The simple formula: Scan, pay, go! European Business spoke with Mr Khanwala about the future of shopping, European data protection legislation and the lessons his company learnt from setting up Europe’s first cashier-less store for Saturn in Austria.