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Prodir S.A.

Publications on european-business

Pens to challenge the senses

Take a look at the writing instruments on your desk. When you have to sign a document, do you grab the nearest throwaway pen, or do you, like many of us, have a favourite which is a comfortable shape and weight, has an eye-catching design, and writes just perfectly? Maybe you received it as a gift from a business associate, and it, therefore, has a recognizable colour, design and logo. The kind of pen that you would hate to lose and you warn your colleagues not to ‘borrow’. The type of pen made by Swiss company Prodir A.S., which specializes in distinctive, quality pens for the promotional market, soon to be available also in select stores.