By 2050, the world’s population is projected to reach more than nine billion. More people and rising living standards mean that global agriculture will have to actually double food production by midcentury. The challenge is enormous, especially as dramatic changes need to be made to avoid wrecking our environment at the same time. One answer to the challenge comes from Przedsiębiorstwo Produkcyjno-Consultingowe ADOB Sp. z o.o. Sp. k. from Poznań, Poland, producer of highly efficient, water-soluble fertilizers that increase the efficiency of farming while improving the quality of produce at the same time.