Think of watches and you automatically think of Switzerland. The country is home to many of the world’s most prestigious watch brands; many are distinct in their style, all are sophisticated and well made. Few, however, can generally be described as fun. RJ Watches SA offers its customers something unique; a high-end, exclusive brand with highly creative, limited edition timepieces made from materials that, in some cases, have made history. RJ Watches’ CEO, Marco Tedeschi, explained to European Business just what makes RJ Watches different and what the firm is doing to develop its business while retaining its niche.