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Publications on european-business

The right mix

Having the right product mix that meets customer demands is essential for establishing competitive advantage. Another major ingredient in achieving commercial success is effective customer relationship management. A company that excels in both is W.K.TEX. GmbH. The German supplier of workwear, casual wear and corporate fashion sells its products through the well-known Raiffeisen organization and serves several highly recognizable corporations, including the steel giant ThyssenKrupp and the carmaker Volkswagen.