Having the right product mix that meets customer demands is essential for establishing competitive advantage. Another major ingredient in achieving commercial success is effective customer relationship management. A company that excels in both is W.K.TEX. GmbH. The German supplier of workwear, casual wear and corporate fashion sells its products through the well-known Raiffeisen organization and serves several highly recognizable corporations, including the steel giant ThyssenKrupp and the carmaker Volkswagen.